About
At Purpose Point Strategies, we believe every message has the power to move people, and every connection can create change.
Founded by Tonja Paylor, a seasoned marketing and public affairs executive, Purpose Point Strategies helps individuals, businesses, nonprofit organizations, and community partners communicate with clarity and act with purpose.
With over twenty years of experience in leading brand strategy, media relations, stakeholder engagement, and advocacy across diverse business sectors, Tonja brings both strategic insight and passion to connecting communities.
We partner with clients who want to inform, inspire, and influence—building trusted relationships with the communities and decision-makers that matter most.
INDUSTRIES SERVED
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Healthcare Systems & Providers
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Nonprofit & Advocacy Organizations
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Government & Elected Officials
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Business Leaders & Industry Experts
OUR APPROACH
We combine strategy and storytelling to help organizations find their Purpose Point—the intersection of
mission, message, and measurable results.
Our work begins with listening, followed by data-informed insights and tailored solutions. Whether launching a
new initiative, engaging policymakers, or amplifying a brand voice, we help clients communicate with intention
and lead with impact.
MISSION
To help organizations communicate with clarity and act with purpose, connecting strategy to service for lasting impact.
VISION
To be a trusted partner to purpose-driven leaders who seek to amplify their influence, strengthen
communities, and create meaningful change.